by Don Davis | Jul 11, 2026 | WAVES Insights
Short answer: Connection starts with one buyer problem and one measurable next step. Each channel should play a specific role in moving that buyer from research to conversation. What is usually happening When a founder-led B2B company asks this question, the visible...
by Don Davis | Jul 11, 2026 | WAVES Insights
Short answer: The system matters because B2B buyers do not move through one channel. They research, compare, follow, ask peers, read, ignore, return, and finally engage. The company needs one operating model for that entire path. What is usually happening When a...
by Don Davis | Jul 11, 2026 | WAVES Insights
Short answer: A website is one part of the system. If positioning, authority, content, CTA, and CRM are weak, a redesign simply makes the same broken path look better. What is usually happening When a founder-led B2B company asks this question, the visible symptom is...
by Don Davis | Jul 11, 2026 | WAVES Insights
Short answer: Referrals work because trust already exists. The job is not to abandon referrals. The job is to make more of the founder's trust visible before the relationship starts. What is usually happening When a founder-led B2B company asks this question, the...
by Don Davis | Jul 11, 2026 | WAVES Insights
Short answer: The issue is rarely that LinkedIn is useless. The issue is that the content is not connected to a buyer movement system. Engagement is an early signal; it needs an offer, a next page, and a follow-up routine. What is usually happening When a founder-led...
by Don Davis | Jul 11, 2026 | WAVES Insights
Short answer: Traffic without lead quality usually means the site is answering the wrong question. Buyers are not asking whether you exist. They are asking whether you understand their problem, whether you have solved it before, and what the safest next step is. What...