In this episode of the Life Science Success podcast I interviewed Stephanie Wisner. We discussed Co-Founding Centivax and her new book Building Backwards to Biotech: the Power of Entrepreneurship to Drive Cutting-Edge Science to Market.
Chris Conner is the host of the Life Science Marketing Podcast. He is a Scientist turned storyteller, he turns conversations into content to be used for thought leadership and demand generation. Chris has led global Marketing Communications programs at Varian, Inc.,...
This week on the Life Science Success Podcast I interviewed Alex Koglin, PhD. Alex is the co-founder and president of NTx (Natures Toolbox) a bioinformatics and bio manufacturing company that is advancing medical products and material sciences with cell-free,...
This week I am joined by Raymond Peterson the CEO of DNA Analytics and we will be discussing the use of AI in establishing DNA targets. Therapy for viruses with honey bees.
Random tactics fail because they optimize isolated activity instead of the buyer path from problem awareness to trust, conversation, and CRM follow-through.
A founder-led company should choose a marketing partner based on diagnosis, operating fit, execution ownership, industry understanding, and measurement discipline.
A marketing agency usually sells deliverables or channel execution. A growth operating system connects positioning, visibility, content, engagement, CRM, and measurement.
The most useful B2B marketing metrics show buyer movement: qualified impressions, commercial-page visits, diagnostic completions, conversations, and CRM stage progression.
