Visitors come to my site and leave — what's the fix?

That's a Web Presence gap. Missing one of three things: clear positioning in the first 5 seconds, a real conversion path, or social proof above the fold. The $497 Coaching tier adds CxNector CRM to capture leads you're losing today, plus content + CRM strategy reviews.

Buyers can't find me when they Google — what's the fix?

Authority gap — SEO + credibility. The $497 Coaching tier bundles the SEO Writer Skill (drafts articles in your captured voice), monthly keyword research with 15 article titles, monthly DFY-grade SEO brief with URL-level recommendations, and 30-min coaching call.

I post and get crickets — what's the fix?

Cadence isn't consistent enough to train the algorithm, or content isn't mapped to a real buyer journey. The $297 DIY tier gives you KontentPath plus the Teach → Relate → Prove framework.

My CRM is a graveyard — what's the fix?

Systems problem — not a CRM problem. The fix isn't more contacts, it's the rhythm and automations that make the CRM a daily operating layer. The $497 Coaching tier gets CxNector configured by D3 plus onboarding.

Followers but no real conversations — what's the fix?

Engagement gap — visibility without a flywheel. The $497 Coaching tier sets up CxNector with onboarding, KontactLens prospect intelligence (50 LinkedIn analyses/month), and coaching on the engagement cadence.

I reinvent my marketing every Monday — what's the fix?

Both a content gap and a tools gap. The $497 Coaching tier covers the platform (KontentPath + CxNector) plus the monthly coaching cadence and SEO infrastructure that keeps you on rhythm.

WAVES Growth Operating System

Five capabilities.
One compounding loop.

The operating system for founder-led B2B companies in life sciences, SaaS, software development, pharmaceutical, and medical device that have great work and need a system to make it visible. One stack. Five pillars. Pick how much you run yourself.

Take the WAVES Kompass See the system

01 · Quick gut check

Which of these sound like you?

Pick anything that's true. Most operators check 2 or 3. We use real client language — no abstract categories.

Visitors leave my site Buyers can't find me I post and get crickets Followers but no conversations My CRM is a graveyard Reinventing my marketing every Monday

Pick anything that resonates. Multi-select.

For the full picture: 20 questions · scored · bottleneck named.

Take the Full Kompass

02 · The five pillars

The WAVES system.

Every B2B company needs five things working together. Most have one or two. Click any pillar to open its full phase breakdown.

Web Presence Foundation

Phase 1 — The Foundation

Brand identity — visual identity, voice, positioning
Ideal Customer Profile — who you serve, who you decline
Market positioning — why a buyer picks you over the alternative

Phase 2 — Web Presence

Website (home base) — the asset that converts attention into action
Social proof & trust — testimonials, case studies, credibility on-site
Conversion paths — clear routes from visit to discovery call

Phase 3 — Growth

Content strategy — what to publish, in what cadence
Traffic acquisition — how visitors arrive (earned, owned, paid)

How it flows: Foundation → Web Presence → Growth. Each phase compounds on the one before it.

Authority Findability + Trust

Findability

SEO DFY — operated by D3 for DFY clients
Keyword strategy — buyer queries you should rank for
Technical SEO — speed, schema, indexability
Optimized content — articles built for both reader and search

Trust

Public Relations — earned media that boosts SEO and credibility
Credibility assets — articles, podcast appearances, speaking
High-quality backlinks — generated by PR, not bought
Third-party validation — reviews, awards, expert citations

How it flows: Earn attention & build credibility → establishes market authority. SEO and PR mutually reinforce.

Engagement Conversation Flywheel

Top-of-mind retention engine

Weekly newsletters — one insight, one action, one offer
Keep-in-touch sequences — top of mind over time
Social interactions — comments, replies, real conversations
Direct value delivery — resources sent without a pitch

The conversation flywheel

Warm network → trigger conversations → prospective leads → daily routines
A closed loop. Daily routines feed back into warm network. Energy compounds.

Revenue pipeline

Content creation → engagement layer → revenue generation
The engagement layer is the bridge between published content and active conversations.

How it flows: Weekly targets: 50–100 connections sent · 3–5 posts · 70+ engagements · 20–30 DMs · 3–5 discovery calls.

Systems Adoption + Scale

Systems governance

Web presence management — what gets watched on the site
Content strategy — what gets published, when
Brand voice consistency — how it sounds across every surface
Engagement monitoring — which conversations are surfacing

Lead tracking

Lead generation → ICP filter → routes
Fits ICP → high priority pipeline → end-to-end tracking
Noise → automated archive

Adoption + scale

Process definition — repeatable steps for every workflow
Tool integration — CxNector as the kernel; tools sit on top
Accountability — weekly metrics, quarterly reviews

Core infrastructure

Skool — community adoption
KontentPath — workflow execution
CxNector — CRM, automations, pipeline analytics

How it flows: Systems is the only pillar that names tools explicitly. It is where strategy meets daily operation.

03 · Two paths

DIY or Done-for-you.

Same WAVES methodology, two ways to run it. Either you run it yourself with our tools and coaching, or we run the whole thing for you. No funnel pressure to move up — pick the one that fits.

DIY

Run it yourself

Starting at $297 /mo

$2,970/yr if paid annually · 2 months free

Skool paid community access
KontentPath content workflow tool
Full WAVES training library
Monthly group strategy call
Ladders up to $497/mo Coaching for 2× monthly calls, content + CRM strategy reviews, SEO Writer Skill, and KontactLens prospect intelligence (50 LinkedIn analyses/mo)

Best for: Solo operators ready to run WAVES themselves, with optional coaching as you grow.

Start DIY

DFY · Waves

We run it for you

Starting at $2,500 /mo

+ $3,500 onboarding · 6-month minimum

Voice, Engagement, and Systems pillars run by us
3–4 content pieces per week across 2 platforms
CxNector CRM pipeline end-to-end — we build and maintain the system; you drive the outreach
KontactLens prospect intelligence — unlimited use, for your prospecting workflow
Weekly strategy & alignment sync
Scales up to $7,900/mo Accelerate for all 5 WAVES pillars, SEO at depth, PR outreach, and daily engagement

Best for: Founder-led SMBs ($1M–$20M) with a proven offer who want execution muscle, not another to-do list.

Book Strategy Call

Also available: Free Skool Community, Six-Week Sprint ($999), and WAVES Scale / Authority ($14,900–$24,900+/mo) for larger engagements — all discussed on the strategy call.

Ready to move fast? Start with the 30-day sprint →

The compounding loop