WAVES Onboarding Sprint

90 days to a growth engine
you built and run.

For founder-led life sciences, SaaS, software, pharmaceutical, and medical device companies. $997, billed with your first month of Coaching ($697/mo). You build and run every piece. D3 Digital Media supplies the roadmap, the tools, the skills and templates, and a coaching call every week. By Day 90 you own an engine you can operate and improve without us.

90 Days
6 Phases and gates
5 WAVES Pillars
4 Weekly rhythms you own
01 · The sprint

Six phases. One gate each.

Roughly two weeks per phase, because you are learning the system while you build it. Voice lands first so nothing downstream sounds generic. The foundation goes up next, then automations, then launch. The last month is about results and making sure you can run it without us. Every phase ends with a gate: the build is either live or it is not.

Phase 1 · Days 1–10

Discover & Align

Lead pillar: Voice

  • Record your voice intake and complete the WAVES scorecard
  • Draft your Brand Voice Claude Skill from our template
  • ICP, Brand Discovery Brief, and a five-competitor analysis
  • Interview 3 to 5 customers and build your Pain Language Inventory
Day 10 gate ICP approved, voice captured, CxNector live
Phase 2 · Days 11–24

Build the Foundation

Lead pillar: Web Presence

  • One-page Brand System Doc
  • Domains connected (crm. / msg. / ex.) and email warming started
  • Phone number purchased and 10DLC registration filed
  • SEO and content gap analysis, then your LinkedIn rewrite published
Day 24 gate Brand System and domains live, LinkedIn published
Phase 3 · Days 25–37

Implement Automations

Lead pillars: Engagement and Systems

  • Your Content Plan: four questions, four pillars
  • CxNector pipeline stages, tags, and 4 to 5 core automations
  • Engagement points mapped and your first micromagnets built
  • First Weekly Scoreboard and first coached Sunday Batch
Day 37 gate Pipeline, automations, and micromagnets live
Phase 4 · Days 38–60

Launch & Connect

Lead pillars: Engagement and Authority

  • Lead magnets and your first long-form SEO article
  • Weekly Conversion Event, registration funnel, and follow-up automation
  • ICP outreach list loaded into CxNector
  • Your first event and first sales conversations
Day 60 milestone 60-Day self-review, first pipeline moving
Phase 5 · Days 61–74

Optimize & Refine

Lead pillars: Systems and Authority

  • Scoreboard deep-dive on 30 days of data
  • Effort moved to the channel and angle that is working
  • Event and automations tightened where the data shows drop-off
  • Case studies and testimonials published
Day 74 gate Optimized engine and proof shelf live
Phase 6 · Days 75–90

Scale & Plan Next

Lead pillar: Systems

  • You run Sunday Batch and the Weekly Scoreboard solo
  • Your operating SOPs documented in WavesPortal
  • Automation and CRM audit
  • 90-Day ROI report and a go-forward plan
Day 90 milestone Graduation: an engine you run yourself
Day90

A growth engine you built, that you run, with the numbers to show it is working.

4 weekly rhythms running without us 1 90-Day ROI report 1 go-forward plan
02 · Who does what

You build it. We coach it.

Your coach trains you, supplies templates and skills, provisions tools, and reviews your work. Your coach does not take the work over. That is how you end up owning it.

Role What it covers
You Build and run every piece: voice skill, ICP, brand system, domains, CRM, automations, micromagnets, content, events, and outreach. This is most of the plan.
Your coach Trains you, supplies the templates and Claude skills, provisions CxNector and WavesPortal, and reviews what you build.
Together Kickoff, weekly Friday Reviews, coaching sessions, and the six phase gates.
What you bring Your own Claude account. The voice skill and every skill we supply run in your Claude, so they stay yours.
Day 90: the promise "An engine you built and run, with the ROI to prove it"

You own it.

The Claude skills, the brand system, the ICP, the CRM, the automations. You built them in your own accounts. When the sprint ends, the system keeps producing.

We systematize.

We do not design logos or pick fonts. You bring your brand; we help you codify it into one-page rules that keep every piece of content consistent.

Weekly transparency.

Every week ends with a Friday Review. Every phase ends with a gate. You always know what is live, what is next, and what the numbers say.

03 · Operations rigor

The non-negotiables.

The sprint runs on a steady cadence. These are the commitments on both sides, and the work we will not do, even when asked.

What we honor

Commitments on both sides

  • 01
    Voice first.

    You record your voice intake in the first days and turn it into a Claude skill in your own Claude account. Everything downstream is built on it.

  • 02
    You articulate your own ICP.

    We coach and sharpen. We do not assume. The words have to come from the founder.

  • 03
    A coaching review every week.

    Twelve Friday Reviews over 90 days, plus a gate review at the end of each phase.

  • 04
    Results are measured.

    A Weekly Scoreboard from Phase 3 on, a 60-Day self-review, and a 90-Day ROI report. Numbers, not narrative.

  • 05
    The system does not depend on us.

    By Day 90 you run Sunday Batch, Daily Engagement, the Weekly Conversion Event, and the Weekly Scoreboard yourself.

What we refuse

Work we won't do, even when asked

  • 01
    No voice, no build.

    If the voice intake is not recorded, the build does not start. We will not help you build a content engine around a voice that was never captured.

  • 02
    We don't take the build over.

    Your coach reviews, trains, and unblocks. You do the building, because owning the system is the point.

  • 03
    We don't run prospecting for you.

    Outreach is the founder's job. The invitations and conversations that convert come from you.

  • 04
    We don't design logos or pick fonts.

    We help you systematize what you bring. For new visual identity work, we bring in partners as needed.

  • 05
    No campaigns.

    The sprint installs a system. If you want a one-off campaign, someone else is a better fit.

04 · What you build

What you walk away owning.

Everything below is something you build during the sprint, in your own accounts, with our templates and coaching. None of it is locked inside D3 Digital Media.

The promise

The methodology installs in your business, not ours. You built every piece, so you know how it works, and you can operate and evolve it without us.

Phase 1: Discover & Align

Skill

Your Brand Voice Claude Skill, running in your own Claude account

Score

Your WAVES scorecard baseline

Doc

Your ICP and Brand Discovery Brief

Map

Your five-competitor analysis: positioning, pricing tells, content gaps

Inventory

Your Pain Language Inventory, built from 3 to 5 customer interviews

Skill

Your Operator Profile

Platform

Your CxNector account, live with your team as users

Phase 2: Build the Foundation

Doc

Your one-page Brand System Doc: voice rules, tone by context, editorial non-negotiables

Domains

crm. / msg. / ex. subdomains configured and connected

Email

Email warming underway on your msg. domain

Phone

Phone number purchased and 10DLC registration filed

Audit

Your SEO and content gap analysis

Profile

Your rewritten LinkedIn profile, published, with connection automation set up

Phase 3: Implement Automations

Plan

Your Content Plan: four questions, four pillars

Pipeline

Your CxNector pipeline stages and tags, configured end to end

Automations

4 to 5 core automations: capture, reminder, nurture, follow-up

Checklist

Your Daily Engagement Checklist and Comment/DM cadence

Tools

Your first three micromagnets, each aimed at a different buyer gap, each with a next step

Dashboard

Your Weekly Scoreboard: five numbers, ten minutes

Phase 4: Launch & Connect

Assets

Your lead magnets, built from the micromagnet themes that pulled best

Article

Your first long-form SEO article, drafted with the SEO Writer skill

Workflow

The KontentPath content method: one idea as article, post, and email (the Trifecta)

Event

Your Weekly Conversion Event, registration funnel, and promo sequence

Automation

Your post-event follow-up: attended and no-show branches, each with a next step

List

Your ICP outreach list, loaded into CxNector

Report

Your 60-Day self-review

Phases 5 and 6: Optimize, Scale & Plan Next

Proof

Your case studies: three numbers, one quote, one decision

Proof

Testimonials and a founder-voice proof story

Articles

Your second and third pillar articles, interlinked

SOPs

Your operating SOPs for the four weekly rhythms, in WavesPortal

Motion

Your referral and reactivation motion

Report

Your 90-Day ROI report

Plan

Your go-forward plan and next quarter's single growth objective

90 days from start

90 days. An engine you own.

You build it, with a coach every week. The $997 sprint is billed with your first month of Coaching, so month one is $1,694. After that you keep running it on Coaching at $697/mo.