Send us a text SonarMD CEO Beth Houck has more than 25 years of experience in the healthcare industry. Before joining SonarMD, she led customer experience for SA Ignite, a cloud-based healthcare technology company helping provider organizations manage performance and...
Send us a text In this episode of the Life Science Success Podcast my guest is Elizabeth Chabe, the founder of High Touch Group (HTG) and an expert in science marketing with a distinguished background spanning research universities, national labs, and technology...
Defining your niche in content marketing is essential because it lets you establish authority and connect deeply with your audience. By focusing on a specific market segment, you reduce competition and increase relevance, leading to higher engagement—up to 62% more...
To identify profitable niche markets for your business, start by understanding specific customer needs and preferences. Use market research tools like Google Trends to uncover customer pain points and gauge interest. Analyze competitors to find gaps and opportunities...
To effectively research your niche, start by focusing on underserved market segments for a competitive edge. Use tools like SEMrush or Ahrefs to analyze competitors’ keyword strategies and Google Keyword Planner for niche-specific keywords. Google Trends helps...
Send us a text In this episode of the Life Science Success Podcast my guest is Holley Miller, a category designer and commercial growth expert who helps life sciences companies drive reliable revenue and build market dominance through her innovative strategies at Grey Matter Marketing. With 30 years of experience in global marketing and product… Read more: Breakthrough Marketing Secrets for Life Science Companies
Send us a text Daniel Tabb brings over 15 years of experience in the insurance industry, specializing in working with Life Science companies ranging from pre-seed startups to publicly traded corporations. As a leader of the Life Science Practice at Houchens Insurance Group, Daniel possesses a deep understanding of the unique risks and challenges faced… Read more: Navigating Biotech Risks: Insider’s Playbook for Success
Send us a text In this episode of the Life Science Success Podcast my guest is Jim Pollock, an experienced technology entrepreneur with a background in electrical engineering from MIT and a track record of successfully launching and exiting multiple startup companies. Jim is currently the CEO and Co-founder of LumenAstra, a pioneering medical technology… Read more: MIT to Medical Breakthroughs: Jim Pollock’s Innovative Temperature Sensor
Send us a text In this episode of the Life Science Success Podcast my guest is Jonathan Usuka, a seasoned pharmaceutical industry executive with over 25 years of experience in both scientific and business leadership roles. Dr. Usuka brings a wealth of knowledge from his diverse background, including senior positions at top pharmaceutical companies, strategic… Read more: Navigating Pharma Leadership: Insights from Jonathan Usuka
Send us a text SonarMD CEO Beth Houck has more than 25 years of experience in the healthcare industry. Before joining SonarMD, she led customer experience for SA Ignite, a cloud-based healthcare technology company helping provider organizations manage performance and compliance with their MACRA initiatives. 00:00 Introduction to Life Science Success Podcast 00:35 Meet Beth… Read more: Inside SonarMD: A Healthcare Tech CEO’s Inspiring Journey
