For founder-led life sciences, SaaS, software, pharmaceutical, and medical device companies. Same methodology, three intensities. The execution model determines who holds the pen — the promise doesn't change. By Day 30 every client has a documented brand foundation they own and a measurable conversation, lead, or scorecard completion to point at.
Voice has to land first or everything downstream sounds like AI. Web Presence and Authority publish second so buyers see the operator in the surface area they research. Engagement third because daily routines need a published surface to work on. Systems last — the pipeline mechanism is what converts the prior three weeks into a measurable result.
+ ICP · + Competitors · + CRM kickoff
+ Authority · + Domains · + Phone
Content + Automations + Funnels
Pipeline trigger live
One measurable signal that the system is producing — not someday, by Day 30.
Same 4-week shape. Same deliverables. Same Day-30 promise. What changes is who holds the pen.
| Hand on the pen for… | DIY | Coaching | Done For You |
|---|---|---|---|
| Week 1 · Voice intake | Client self-records via KontentPath; AI drafts Claude Skill; Don reviews on Thursday Spotlight | 60-min 1:1 voice intake with D3 coach; Skill drafted by D3, refined with client | 90-min voice intake (Done for Authority tier, senior coach for Foundation/Growth); full Claude Skill installed |
| Week 1 · ICP articulation | Client completes ICP Worksheet (self-serve); group call critique | Client drafts; coach refines in 30-min sharpening call | D3 drafts from intake + research; client approves in 60-min strategy session |
| Week 1 · Competitor map | Client names 5 competitors via template; Don group-reviews | Coach + client co-build using Apollo + SEO data | Full competitive analysis — positioning, pricing tells, content gaps |
| Week 2 · Brand System Doc | Client uploads to KontentPath; auto-generated brand sheet; coach reviews async | Coach assembles using client uploads; 30-min review call to validate | Complete Brand Kit: Brand guidelines document, typography, color palette, and Claude voice rules |
| Week 2 · LinkedIn rewrite | Client rewrites with KontentPath assistance; group call critique | Coach drafts; client edits; published together on Day 14 | D3 drafts, edits with client, ships live on Day 14 |
| Week 3 · Engagement install | Daily checklist in KontentPath; Sunday Batch group call | Coach onboards to LinkedCraft + engagement playbook; weekly check-ins | D3 sets up the cadence; client approves posts; client drives the routines |
| Week 4 · Pipeline trigger | Client configures CxNector (Level 2+) using template | Coach configures CxNector + scorecard with client | D3 owns full configuration end-to-end; client drives outreach |
| Day 30 — The promise | "First measurable pipeline movement, with your hands on the wheel" | "First measurable pipeline movement, with weekly coaching" | "First measurable pipeline movement, system installed for you" |
The Claude Skill, the brand system, the ICP, the LinkedIn copy — all installed in the client's business. If D3 walks away on Day 31, the system keeps producing.
D3 doesn't design logos or pick fonts. Client provides; D3 codifies into one-page rules that make all subsequent content consistent. Operations posture, not creative.
Each week ends with a Friday Review (DFY/Coaching) or Sunday Batch check-in (DIY). Artifact signed off before the next pillar starts. No surprises on Day 30.
The sprint runs on a tight cadence. These are the inputs we require to deliver Day 30 — and the work we won't do, even when asked.
Commitments we make to every client
Voice anchors everything downstream. Captured as a Claude Skill the client owns.
We help draft and sharpen. We don't assume. The words have to come from the founder.
Each pillar ends with a deliverable signed off before the next week starts. No surprises on Day 30.
A real conversation, a real lead, or a real scorecard completion. Tracked in CxNector. Number, not narrative.
Brand voice, ICP, brand system, CRM pipeline — all installed in the client's business. If we walk, the engine keeps running.
Work we won't do, even when asked
Client won't sit for voice intake → refund minus intake cost. We don't build content engines around a voice we never captured.
We systematize what the client brings into a usable brand system. For new visual identity work, we bring in partners as needed.
Outreach is the client's job. We install the system, the tools, and the cadence. The hands on the keyboard belong to the founder.
If a deliverable isn't ready by Friday, the engagement pauses and Don is notified. Operations rigor over schedule theater.
The sprint installs a system. If a prospect wants a one-off campaign, they're a better fit for someone else.
The sprint above is the methodology. Below is the artifact list — every worksheet, Claude Skill, template, and playbook installed in the client's business. None of this is locked inside D3. Everything below is something the client receives, owns, and keeps running after the engagement ends.
The methodology installs in your business, not ours. Every artifact below is yours to use, modify, and keep. If D3 walks away on Day 31, the engine you've installed keeps producing — because the system was never ours to take with us.
Your Brand Voice Claude Skill — installed on your laptop, yours forever
Your ICP Articulation Worksheet — signed off and dated
Your 5-Competitor Positioning Map with content-gap callouts
Your Pain Language Inventory — phrases your buyers actually use
Your signed Brand Discovery Brief
Your Operator Profile Skill — one-paragraph bio you can drop anywhere
Your CxNector Platform Onboarding — users, calendars, business info live
Your one-page Brand System Doc — logos, fonts, colors, voice rules
Your rewritten LinkedIn profile — published live
Your LinkedIn Refresh Skill — rerun it any time your positioning sharpens
Your Editorial Non-Negotiables card — print it, pin it to your monitor
Your Tone-by-Context table — which voice fits which surface
Domain Setup Guide — crm. / msg. / ex. subdomains configured
Email Domain Warming Guide — warming begins on msg. domain
Phone + 10DLC Approval Guide — number purchased, registration submitted
Your 30-day Content Blueprint — populated, dated, ready to run
Your Daily Engagement Checklist — 30 minutes a day, time-boxed
Your Trifecta template — one article into post + email + clip
Your Post-Drafting Skill that writes in your captured voice
Your Comment + DM Cadence Playbook — how to warm connections
Your Automations Build Guide — lead capture, reminders, nurture, follow-up
Your Funnel Pages Build Guide — if your Trigger needs pages
Your CxNector pipeline stages + tags — configured end-to-end
Your deployed Pipeline Trigger — scorecard, DM workflow, or landing page
Your Day 30 Result Tracker — the weekly numbers, on a page
Your Sunday Batch Playbook — how to run your own weekly rhythm
Your CRM Stage Definitions — what every pipeline stage means
Your Day 30 Pipeline Movement Report
Your Friday Review template — the weekly cadence you keep running
Result Definition Spec — what counts as a real pipeline movement
Partner Brief Template — use it when bringing in a designer, GTM partner, or ad shop
Your System Inventory Log — every asset installed and where it lives
Operator Reference Card — voice + tone + non-negotiables on one printable page
Quarterly Self-Review template — rerun the Kompass on yourself every 90 days
Refusal-Language Skill — turn down poor-fit prospects without burning the relationship
Every client starts the same way — a voice intake, an ICP, and a CRM. Every client ends the same way — one logged pipeline movement by Day 30. The tier determines who does the work. The promise doesn't change.